Retail / Apparel (USA)
The Children’s Place Multi-Brand Analytics (Web & Native)
The Children's Place
Unified digital analytics for four brands across web and native mobile apps.
The challenge
Four brands — TCP, Gymboree, Sugar & Jade and PJ Place — needed consistent, comparable analytics across web and native apps.
The solution
Standardised implementation and governance across all brands and platforms, unifying web and app measurement with Adobe Analytics, Quantum Metric and AppsFlyer.